Automation is an ultimate time savior that manages and performs social tasks for you. It is an event-driven process where you create your own set of rules and allow the system to perform follow-up actions for you. Automation helps to effectively build marketing strategy and connect with your followers in a more personalized manner.
For example, you can automate a welcome Tweet when a user follows you or a direct mention to express your gratitude to your New Followers. In the example above, when someone follows you is an Event and a welcome Tweet is the action performed in return.
Also, learn about creating welcome Direct Messages for automatically sending to new users and how you can create Automation rules to set multiple messages for different types of users on Twitter.