Power Search To Find Users By Their Profile Bio Info
Power Search lets you discover relevant audience by tracking them with the keyword they use in their bio. These keywords in a user's bio strongly represent their interests and what they might be looking for on Twitter.
For example, if you own sports shoe store brand and with the Boston Marathon scheduled in the near future you would be interested in finding out users who have keywords like sports, running, athlete/athletics in their bio and belong to a particular geography. You could then connect with these potential sales leads and convert them in real customers for your products.
How to use Power Search?
To Search users with a specific keyword in their bio, follow the steps given below:
In the Audience Section, choose Power Search under Intelligence dropdown menu from the criteria column on the left side of the Activity Screen.
Add the keyword in the search column. For example, Running.
Set a Location. For example, Boston.
This will list down all Twitter profiles who have mentioned running as one of the interests in their Bio and at same time have set their location to Boston.
To get an even more refined list, you can even apply Filters that will show only those profiles that are meaningful to you.
Searching users using Power Search is a great way of growing your community and connecting with people of your field and interest.