Power Search lets you discover relevant audience by tracking them with the keyword they use in their bio. These keywords in a user's bio strongly represent their interests and what they might be looking for on Twitter.
For example, if you own sports shoe store brand and with the Boston Marathon scheduled in the near future you would be interested in finding out users who have keywords like sports, running, athlete/athletics in their bio and belong to a particular geography. You could then connect with these potential sales leads and convert them into real customers for your products.
Using Search Operators in Power Search
Using Search Operators is a powerful way to better define your search query, based on multiple criteria and keywords, to get more specific and targeted search results to Find Users by their Profile Bio info.
The following OPERATORS can be used in the search field for performing a Power Search:
Search criteria and operators are not case sensitive so lowercase or uppercase are both valid.
- The operator AND ( or a space ) returns search results with users who have both the words in their Bio info.
e.g. ‘social AND marketing’ or ‘social marketing’ returns users with both of these two words.
- The operator OR ( or + ) returns search results with users who have either word in their Bio info.
e.g. ‘social OR marketing’ returns all users with either of these two words.
- The operator NOT ( or - ) returns search results with users without that specific word in their Bio info.
e.g. ‘social NOT marketing’ returns users with social but not marketing.
- Single ('...') or Double ("...") quotations search for an exact phrase.
e.g. ‘social marketing’ or “social marketing” will return search results with users containing the exact same phrase in their Bio info.
How to use Power Search?
To Search users with a specific keyword in their bio, follow the steps given below:
In the Audience Section, choose Power Search under Intelligence drop-down menu from the criteria column on the left side of the Activity Screen.
Add the keyword in the search column. For example, Marketing.
Tip: Make use of the Operators explained above for a more targetted search.
Set a Location. For example, New York.
This will list down all Twitter profiles who have mentioned Marketing as one of the interests in their Bio and at the same time have set their location to New York.
To get an even more refined list, you can even apply Filters that will show only those profiles that are meaningful to you.
Searching users using Power Search is a great way of growing your community and connecting with people of your field and interest.
Here's a short video demonstrating the use of various Operators in Power Search: