Twitter keyword search can help you pin down users who frequently talk about a certain topic. Tweets are a way to discover what these people are interested in, their brand affinities and the ideas they share. For example, users who are generating Tweets and conversations around SEO, inbound marketing are what your social media advertising agency wants to target then you could perform search with those specific keywords. You can also search users by hashtags they use more frequently. Tweet search is different from Power Search, where keywords within the user bio can be searched.
To search users by keywords they use in their Tweet, follow the steps given below:
In the Audience Section, select Tweet Search under the Intelligence dropdown menu from the criteria column to the left of the activity screen.
Add the keyword or hashtag in the search bar. For example, #socialmediamarketing.
Enable Previously Followed Users
This will list down all user profiles who have used the hashtag #socialmediamarketing in their Tweets as well as the Tweet post they used the hashtag in.
You can view the profile details of these users by clicking on their profile image individually. This will give you an expanded view of their profile - and show attributes such as their audience stats, location, language, Tweets and mentions.
You can review the profile details and even follow them.
Learn more about searching users on Twitter by profile bio information.